Shopify Product Type vs Collection: What’s the Difference?
Shopify Products and Shopify Collections are
two important concepts of modern online stores. Although these are two
different elements of an e-commerce website, they are often confused. There is
no doubt that it is necessary to apply all the important elements of a Shopify Storefront.
Collections and products are the foundation for making your store both
content-rich and easy to use. They don't just make it easier for your customers
to find what they need. Products and Collections can make your
store attractive to potential customers if set up properly. Additionally,
well-executed categories, products, and collections are often the reason customers
return to an online store for other purchases.
Shopify Products vs Shopify Collections: Comparison and Benefits
In today's article, we'll
take a detailed look at Shopify Collections and Products. Additionally,
we will discuss the benefits of each Shopify storefront component mentioned.
It's all about using collections and making your products stand out. Either
way, you'll learn a lot about running your store. Rest assured, our advice will
be helpful for your e-commerce business. Finally, you will be able to
effectively organize your store catalog to make it more attractive to
customers.
Difference between Shopify Collections and Products
Before diving into the benefits of Shopify Products
versus Shopify Collections, it's important to understand the differences
between the two. Let's start with the definition of a product in the Shopify
platform's sense. Products are the foundation of any online store. They are
presented as items with unique characteristics that the seller can specify
individually. Each product must have a detailed description and images that
demonstrate the product and its benefits. A properly done product page can be a
great source of information for any customer. Additionally, it allows your
website visitors to understand how they can benefit from using the product.
What are Collections on Shopify?
On the contrary, collections allow you to streamline
existing products for the convenience of your potential customers. They often
include related products that may have similar characteristics. Unlike
categories which often have a single suitability criteria, collections can be
based on almost anything. From size and color to price and theme, you can
decide what to base your collection on. Additionally, they can be presented as
image galleries to make them more visible and attractive to your customers. You
can also easily edit any collection using your Shopify admin.
However, just putting all the information on the product to make it attractive is not enough. You'll also need to use the right layout for a variety of product-related content. Your customers can benefit from reviews as well as videos and FAQs. When it comes to choosing an item to buy, many store visitors will look to see how your product page is designed. Your job as a marketer is to make sure they don't just promote the benefits of the product. You also need to make sure that potential customers know how the product you're selling can help them solve their daily tasks. So, a good product presentation makes up half of the buying process. In addition, you can use many different types of products to diversify your store portfolio. Using Product Type in Shopify and Categories in Shopify
What is Product Type in Shopify? and it Benefits
When comparing Shopify Products and Shopify
Collections, it's important to understand how Product Types in Shopify
and categories work. Online store owners determine which products to add.
Depending on what you sell, each store may have different types of items and
related categories. For this reason, Shopify offers custom product types. You
can easily create any digital label that appears on your product page to fit
your business idea. However, there are some basic categories to remember when
working on product catalogs. These include:
When sorting Products
Categories should be used. They can help you make your catalog more
structured and easier to use. Categories are predefined and serve multiple
purposes. They allow you to choose the most accurate tax rate for the products
you sell. Additionally, well-categorized products sell better on other media.
This can help you if you decide to promote your article on social networks, for
example. Categories are also used for comfortable navigation on your website.
Using this element for your storefront will ensure the best user experience for
your customers.
Advantages of Collections on Shopify
One of the main advantages of Collections on Shopify is
the ability to better discover the products they contain. Additionally, using
this Shopify element is an optimal strategy to improve the appearance of your
store. If a product is part of a collection page, customers will notice it.
Additionally, you can use any type of layout to highlight your collection. Many
modern Shopify Themes
include several pre-built collection pages for you to choose from. For any
modern online store, it is essential to focus on the product you are selling. UI Paradox offers many Shopify Themes.
It's a great choice for any modern
e-commerce site.
Supported Collection Types and Conditions
The Collections on Shopify sent in Shopify stores
vary widely. This makes it a great choice for any type of online store. Maybe
you sell clothing, organic products, or digital services. Either way, galleries
can help you present your objects concisely in just a few pages. Each store has
its vision of what these parts of the store should look like. This is mainly
due to the difference between Shopify Products and Shopify Collections.
Merchants using this platform can often choose between manual and automatic
collection. Their differences describe what store owners can use to create such
collections. Automated systems are easier to use because they use predefined
criteria that come with every product in your store.
Start with what is
popular with your customers. What products do your store visitors like to see?
Try to find a common characteristic between different requested products. You
can choose from several different features for each product. Then create a
collection with multiple conditions. Shopify can automatically track all criteria
for any product that matches the collection. This not only helps you diversify
your collection. Such an approach also saves time in regularly updating
collection pages.
Automation options for Shopify Product Type vs Collection
As mentioned above, Shopify
Collections has both manual and automated options. The latter is one of the
most useful features offered by the platform. When comparing Shopify Product
Type vs Collection, automation becomes one of the main advantages. This is
very useful if you sell many types of products. When planning sales for your
e-commerce site, editing collections manually can be tedious. Additionally,
this is not necessary as Shopify can do it automatically. Just select
some conditions to set up automatic collection. This way, your store will be
able to update each collection according to predefined rules. Additionally, Automated
Collections allow you to add a variety of criteria. They can correspond to
a certain sale or seasonal event in your store. Additionally, when viewing a
collection, Shopify allows you to choose a specific sales channel. This will
make the selected collection available in a specific sale. The platform also
offers tools to edit your gallery design.